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We’re Traveling at the Speed of Cool to Creepy

mops_logo_smt.pngWho would you give your personal information to: your state’s new toll road system, an amusement park, neither, or both?At a Forrester event earlier this year, Melissa Parrish, a...

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Dear Facebook, It’s Not You, It’s Us

mops_logo_smt.pngDear Facebook:Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn’t celebrate, but I...

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Whose Story Are You Telling?

mops_logo_smt.pngSometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a year or ten before you “get it.” Fortunately, this...

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A Cautionary Tale: Are You Clicking Your Privacy (or the Privacy of Others)...

mops_logo_smt.pngThe big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be?It was 9:53 AM. Sarah was racing against the clock: she...

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Big Data Privacy Is About You, Me, Them, and Us

mops_logo_smt.pngToday, we live in an always-on digital world. We work online. We socialize online. We shop online. We bank online. We support causes online. Not to mention, we drive on toll roads with...

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Where Do You Draw the Line Between Relevancy and Privacy?

mops_logo_smt.pngWe have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them if they’re relevant and interesting, or get annoyed when...

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Are You Kidding Me, Facebook? Oh, You Got It Right

mops_logo_smt.pngIn my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the plusses and minuses of behavioral online advertising as it pertains to personal...

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